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Qualitative research method

Qualitative research is a methodological approach used to explore and understand the depth, richness, and complexities of human experiences, behaviors, and phenomena.

It involves the collection and analysis of non-numerical data, seeking to gain insights into the underlying meanings, patterns, and contexts that shape individuals’ perspectives.

Qualitative research emphasizes a holistic and interpretive understanding of the subject matter.

Atlas ti

ATLAS.ti is a computer-assisted qualitative data analysis software that facilitates analysis of qualitative data for qualitative research, quantitative research, and mixed methods research.

Quantitative research method

Quantitative research is a systematic and structured empirical investigation of phenomena through the collection, analysis, and interpretation of numerical data. This research approach aims to quantify relationships, patterns, and trends to draw objective and statistically-supported conclusions.

Unlike qualitative research, which focuses on understanding the depth and context of experiences, quantitative research is characterized by its emphasis on measurement, objectivity, and statistical analysis.

Data analysis

This phase entails organising and analysing the information gathered during your interviews and surveys. To analyse means to make calculations, such as adding up the different responses so as to get a full picture of the situation.

The analysis may be in the form of tables, graphs, percentages, etc.

Do you need assistance with data analysis?

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